We have developed our Growth Activation Playbook to enable Marketing Insights firms to successfully adapt and grow in their disrupted market. The goal is to ensure that the solutions are developed and delivered as a continuous process:
Customer Involvement - hyper-focus on customer involvement at each step of development.
Employee Involvement – employees are engaged right from the beginning as co-architects to develop ownership of the solutions.
Capabilities and Skill Building – the process ensures that your team gains the appropriate capabilities and skills to execute your new solutions.
The Growth Activation Playbook has been designed as a system of solution modules so that the work can be properly adapted to your needs.