Explosion of next generation tech-enabled data and analytics has permanently altered the marketing insights landscape.
The role of marketing insights and how they drive better business decision-making has never been more important to Brand Marketers. New competitors are entering and expanding the Marketing Insights market to respond to this new need.
Consumers are now demanding brand marketers to deliver a personalized customer experience, anytime, anywhere.
Brand Marketers are not succeeding. These business leaders are looking for ways to gather real-time marketing insights to better align their offerings to this new personalized customer-experience reality.